At Calleva we do not agree commercials on behalf of our clients – you know your business far better than us, we simply find the opportunity, broker the relationships through arranging Senior Executive level meetings and assist you through the sales cycle in so far as meeting all the key decision makers along the way.

We also do not cold prospect & we certainly do not replace existing sales teams. We use our extensive knowledge to help clients shape their value propositions for maximum impact in the target
market – through assisting them to secure new business opportunities through capitalising on our
‘Executive Lounge’ of Senior contacts.

What We Achieve

We achieve high hit-rates in gaining quality appointments with Senior Executives, which have high conversion ratios because:

• Our lead generation proposition is based on Strategic Network Referrals from influencers to prospects. As such these are not ‘cold calls’ but warm approaches to people we have existing relationships with or who are introduced to us by influencers.
• We are not you! We are not trying to sell something; we are exploring the possibility of there being value in senior peer-to-peer level meetings between you and prospects to investigate whether there is value to be derived from a particular solution. We create the opportunity to meet by facilitating/brokering meetings and introductions.
• We are not doing simple cold-calling telemarketing and we pre-qualify any leads in advance. As a consequence, our meeting-to-opportunity conversion rates are far higher.
• We have a rifle-shot as opposed to scatter-gun approach. Each project is clearly defined so that the focus is on getting to the business decision makers in a given segment.

Our Knowledge

This is where Calleva’s unique sales model comes into its own. We know the UK, Central & Eastern European and Benelux, US, Canadian, South African marketplace inside out. Our extensive knowledge helps to secure new business opportunities quickly & with minimal cost & risk.

Our directors’ CV’s encompass senior positions at respected organisations and our management team has an unprecedented track record in the creation of new business opportunities, sales delivery, business & channel management.

Using our warm Senior Executive level networks, we are able to broker relationships by finding the influencers & then influencing them to validate our value proposition. This realises optimum marketing activity whilst preventing unnecessary investment and moreover, shortening the sales process.